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Tracey Murray Director - Innovation Incentives and IP Economics

"Companies who maximise the value of IP, be that through innovation incentives or transfer pricing strategies, have two things in common; they’re innovative and they understand the value of knowledge management."
Recommend Tracey Murray

Tracey is a Director at Glasshouse Advisory, where she specialises in transfer pricing and R&D Tax Incentives.

Tracey has worked within the accounting and advisory field for more than 30 years and it is the diverse experiences that Tracey has been exposed to that have enabled her to develop a well-recognised level of expertise in these two diverse areas of tax. Starting out as an auditor within the ATO provided Tracey with an unparalleled insight into the operations of the ATO and, more specifically, the capabilities of the ATO and what they are looking for in the event of an audit. After 10 years with the ATO, Tracey sought to put her ATO developed ‘theoretical knowledge’ to practical use, and moved to the UK where she worked as a Tax Manager for a FT100 company. Following the company’s IPO, Tracey was approached to join the European transfer pricing team of Deloitte, where she worked until she returned to Australia. Returning to Australia provided Tracey with the opportunity to establish PwC's transfer pricing practice in Brisbane, where she provided multinational clients with planning and audit defence advice.

A desire to return to a more ‘hands on’ role within the consulting field led Tracey to transition into assisting businesses access a range of innovation incentives, including the R&D Tax Incentive program. Tracey’s technical knowledge, coupled with her strong commercial focus, enabled her to quickly establish her credentials within this area of tax law, as evidenced by the fact that Tracey provided expert evidence at the Senate Estimate’s Enquiry into the introduction of the new R&D Tax Incentive program.

Uniquely placed as a result of her experience within the ATO, commerce and the Chartered environment, Tracey’s clients uniformly commend her level of expertise and understanding of their business, valuing her ability to deliver accurate, practical and implementable advice that stands up to scrutiny from either the ATO or AusIndustry.

Tracey’s transition between these two areas of tax law is facilitated by her expert technical skills, commercial experience, a practical approach to problem solving and a strong understanding of the value of knowledge management, all attributes that deliver her clients with significant value.

Tracey is a member of CPA Australia, a registered Tax Agent (specialising in transfer pricing and R&D Tax), a Chartered Tax Advisor with The Tax Institute, a member of the Australian Institute of Company Directors and a Westpac Accounting Graduate of the Year, Queensland.


  • Advanced Diploma in Transfer Pricing, Thomas Jefferson School of Law, San Diego, USA
  • Masters of Accounting Studies (Distinction), Southern Cross University
  • Bachelor of Arts, Queensland University


Austrade Approved Export Market Development Grant Consultant


Contact Tracey to gain competitive advantage through Innovation Incentives