A new Australian Federal Government grant has recently come into effect from 1 July. The Wine Tourism and Cellar Door Grant aims to support Australian wine producers who add value to the Australian economy by encouraging visitors to wine regions, and who receive income from cellar door sales.
In summary, the grant gives wine producers funds equivalent of 29% of the notional wholesale selling price of their rebatable domestic cellar door sales not used to meet the $1.207 million eligibility threshold. The maximum grant available is $100,000.
General eligibility requirements include that the applicant must:
Additional eligibility considerations apply, which are assessed on an entity by entity basis.
Rebatable wine includes grape wine, grape wine products, fruit or vegetable wine, cider or perry, mead, or sake.
At least 50% of the rebatable domestic cellar door sales used in the grant application need to consist of sales from the physical cellar door.
These sales strictly include all purchases of rebatable wine made on your physical cellar door premises. It does not include any purchases made online, mail orders, or offsite orders in any way.
You can find more information at www.wineaustralia.com Applications for the grant close on 30 September 2019, so we encourage any interested parties to get a foot in the (cellar) door.