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Cellar Door Grant for Australian Wine Producers 19 Aug 2019

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A new Australian Federal Government grant has recently come into effect from 1 July. The Wine Tourism and Cellar Door Grant aims to support Australian wine producers who add value to the Australian economy by encouraging visitors to wine regions, and who receive income from cellar door sales.

In summary, the grant gives wine producers funds equivalent of 29% of the notional wholesale selling price of their rebatable domestic cellar door sales not used to meet the $1.207 million eligibility threshold. The maximum grant available is $100,000.  

What requirements do you have to meet?

General eligibility requirements include that the applicant must:

  • be a wine producer
  • be a legal entity registered for GST and having an active ABN
  • have made at least $1,207,000 (GST exclusive) in sales of “rebatable wine” in the 2018 financial year
  • have accrued “rebatable domestic cellar door sales” in the 2018 financial year in excess of the threshold
  • have paid the wine equalisation tax on all eligible sales included in the application
  • have owned or leased (or have a related entity who has owned or leased) a physical cellar door in Australia in the 2018 year
  • have a liquor licence valid for the 2018 year

Additional eligibility considerations apply, which are assessed on an entity by entity basis.

What does “rebatable wine” mean?

Rebatable wine includes grape wine, grape wine products, fruit or vegetable wine, cider or perry, mead, or sake.

What do “rebatable domestic cellar door sales” include?

At least 50% of the rebatable domestic cellar door sales used in the grant application need to consist of sales from the physical cellar door.

These sales strictly include all purchases of rebatable wine made on your physical cellar door premises. It does not include any purchases made online, mail orders, or offsite orders in any way.

I’m interested in the grant, what do I do next?

You can find more information at  Applications for the grant close on 30 September 2019, so we encourage any interested parties to get a foot in the (cellar) door.


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