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A Licensing Framework within Brand Governance Procedures

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Our client is a complex organisation, with multiple stakeholders, that has both commercial and not-for-profit activities.

An ongoing initiative is consolidating the number of entities and brands within the organisation. As part of the development of a brand governance process, Glasshouse Advisory is developing a licensing framework that clearly identifies the rights and responsibilities of the trademark owner and licensees, while ensuring an equitable royalty mechansim that reflects the diversity of operations.

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